| Feature | BMW Type (Global Pro) | BMW Type Next | |---------|----------------------|----------------| | | Based on Helvetica | Original design by Robert Strauch and Monotype | | Distinctiveness | Very neutral; “practically indistinguishable from Arial or Helvetica” | Unique, characteristic forms with a distinctive brand identity | | Legibility | Adequate for its time | Optimised for digital screens and modern applications | | Introduction | 1990s / early 2000s | 2020 |
It is a geometric sans-serif typeface characterized by "futuristic termination characters" . The design focuses on high legibility and clarity, drawing inspiration from the brand's precision engineering .
, the brand cleared the stage for the new typography to become the primary carrier of the brand’s identity. visual examples