Rokeach M. -1973-. The Nature Of Human Values. New York Free Press Fix (2026)

“The value survey is not merely an instrument; it is a theory in operational form.”

For example, in a series of famous experiments, Rokeach showed college students that they ranked Freedom very high but Equality very low, forcing them to confront the reality that they cared deeply about their own rights but cared little for the civil rights of minorities. When tested months, and even years later, many of these students showed a permanent, upward shift in their prioritization of Equality and a corresponding shift toward pro-social behaviors. Contemporary Relevance and Legacy “The value survey is not merely an instrument;

Here is an analysis of the deep narrative and core arguments within Rokeach’s work. Rokeach defined a value as “an enduring belief

Rokeach defined a value as “an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state.” how they function

presents a comprehensive, structured theory of how human values are formed, how they function, and how they can be measured to predict social and political behavior