The series serves as a highly provocative, exaggerated commentary on Tokyo's underground subcultures—specifically the phenomenon of Enjo-kôsai (compensated dating) prevalent in the late 1990s and 2000s.
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For example, has popularized the mantra “make entertainment, not marketing,” using humor and unconventional partnerships—like their "Casket Cooler" with Yeti—to build a cult-like following without traditional media buys. Top Entertainment & Lifestyle Strategies The series serves as a highly provocative, exaggerated
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