Before we dive into the specifics of , let’s take a moment to understand the technology behind it. Bit.ly is one of the world’s leading URL shortening services. It takes long, messy web addresses and condenses them into short, memorable links. For example, instead of sharing a lengthy URL like https://www.example.com/category/subcategory/product?id=123456&utm_source=newsletter , you can simply share https://bit.ly/3y2skjc .