Audiences often consume entertainment while simultaneously engaging with popular media. Live-tweeting an awards show or engaging in a Reddit thread during a season finale links the content directly to real-time cultural conversation [2]. 2. Memes as Cultural Currency
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This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later. Memes as Cultural Currency As the entertainment industry
Fandoms are the most active participants in linking content to popular media. They turn entertainment into popular culture. If you share with third parties, their policies apply
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