Four of the ten videos analyzed depicted nurses positively, featuring nurses being interviewed or performing educational songs. However, four others overtly sexualized the profession. These included a Frasier sitcom clip, a Virgin Mobile commercial, and a lingerie advertisement, all of which “showed the nurses as provocatively dressed objects of male sexual fantasies”. A news report on nurses complaining of sexual harassment even prompted the presenter to make inappropriate remarks about getting “a nurse in Holland”. Meanwhile, two videos portrayed nurses as incompetent, showing callous, bigoted, or dim-witted behavior. The study concluded that despite being hailed as a “medium of the people,” YouTube was “no different to other mass media” in its propagation of negative nursing stereotypes.
When media presents nurses only as subordinates, it may discourage talented individuals from pursuing nursing as a career. Four of the ten videos analyzed depicted nurses
: Sites that require users to sign up for "free trials" or input credit card information to access premium high-definition streams. A news report on nurses complaining of sexual