During this period, a small group of centralized gatekeepers—namely major television networks, Hollywood studios, and print syndicates—dictated cultural consumption. Audiences consumed identical content simultaneously. This created a highly unified, monocultural social fabric.
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User-generated content dominates consumer screen time. Smartphone cameras and free editing software allow anyone to become a creator. Independent artists bypass traditional Hollywood gatekeepers to find global audiences. Globalization and Localization During this period, a small group of centralized