Furthermore, the publication highlights the shift toward self-published digital assets in the creator economy. In 2021, influencers moved beyond platform-dependent revenue (like ad-sense) to direct-to-consumer products. The NowBoyz Visual Book was a prime example of this transition. It allowed the collective to define their own narrative without the filters of a traditional publishing house. The themes within—often blending urban streetwear with soft, editorial lighting—reflected the broader "soft-masculinity" and "e-boy" trends that dominated platforms like TikTok and Pinterest during that era.
The NOWBOYZ project was launched in to explore the male form, urban landscapes, and conceptual themes through a "hyper-masculine" yet aesthetic lens. Go to product viewer dialog for this item. nowboyz visual book pdf 2021
Launched as an ongoing independent photography series by Mon Kim in 2019, the NOWBOYZ project bridges the gap between high-end fashion editorial and raw, intimate portraiture. It allowed the collective to define their own
While later volumes like View From My Window (2023) or Utopia (2024) have grown larger in page count and conceptual scope, captured a specific post-pandemic yearning for connection. Go to product viewer dialog for this item
Released in August 2021, the third volume of the series is distinguished by its and summer-themed imagery. Like other books in the series, it is a physical, high-quality publication rather than a digital file. Photographer : Mon Kim Publisher : Degs Studio Release Date : August 15, 2021
While the group’s legacy is complicated by the controversies surrounding their exit, the Visual Book itself remains an interesting case study in content monetization.