The fear of missing out (FOMO) is a powerful driver. When a show becomes a "cultural moment" (like Stranger Things or The Last of Us ), audience members feel compelled to subscribe to that specific service to participate in the conversation [3].
: Major studios are treating vertical video as a legitimate development pipeline rather than just a marketing tool, often using it to test new IP before expanding into long-form content. Platform Strategies & Monetization Trend in 2026 Monetization buttmansstretchclassdetention3xxx exclusive
The New Era of Entertainment: Bridging Exclusive Experiences and Mass Media The fear of missing out (FOMO) is a powerful driver