The strategy created a closed-loop ecosystem where popular digital media constantly drove viewers back to the premium entertainment content. 4. The Benefits of Cross-Media Linking
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Release character-specific GIFs and assets to GIPHY before the launch. Encourage "reaction challenges" on TikTok where users use your character’s face to react to real-world news events. This actively links your entertainment IP to the daily flow of popular media. The strategy created a closed-loop ecosystem where popular
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