are still looking for their "iPhone moment." The technology is clunky, but the promise is immense. Imagine "The Office" but you are sitting at the reception desk. Imagine a horror film set in your living room, viewed through AR goggles.

The industry constantly adapts to new technologies and behaviors.

Twenge, J. M., Haidt, J., Lozano, J., & Cummins, K. M. (2022). Increases in depression, anxiety, and suicide risk among U.S. adolescents after 2010 and links to increased digital media use. Journal of Abnormal Psychology , 131(5), 456–470.

To understand where we are, we must look at the "Old World." For most of the 20th century, popular media followed a . The Big Three networks (ABC, CBS, NBC) dictated what America watched. Hollywood studios decided which stories mattered. Record labels decided which songs you heard on the radio.