: From classic Kanchipuram weaves to modern designer drapes, the channel showcases a wide range of saree styles that influence bridal and everyday wear.
For millions of Tamil households, Sun TV isn’t just a channel; it’s a cultural touchstone. Beyond the gripping family dramas and reality shows, the network has quietly built a —where the silk saree meets the power suit, and where temple jewelry glows under modern studio lights.
Oversized earrings are frequently paired with simpler sarees to draw focus to the actor's facial expressions during emotional scenes. 3. Non-Fiction and Reality Show Glamour
As serials branch into more urban themes, fusion fashion—a mix of Indian and Western styles—has gained popularity.
While city-based shows lean towards chic cotton sarees and straight-cut kurtis, Sun TV excels in its "village backdrops." Costumes here feature (checkered cotton), Pudukottai borders , and simple glass bangles. The makeup is kept minimal—kajal, a kumkum bindi, and jasmine flowers ( gajra ) in the hair. This look has inspired thousands of rural women to take pride in their native dressing style, rather than mimicking urban fashion.