Disney+ was laser-focused on Marvel content. Hawkeye , the Jeremy Renner and Hailee Steinfeld series, was preparing for its premiere later that week (November 24). However, on , the marketing machine was at full throttle. Trailers, featurettes, and behind-the-scenes clips dominated YouTube and social feeds, demonstrating how entertainment content was increasingly manufactured to bleed into every corner of the internet.

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2023 Digital media trends: Immersed and connected - Deloitte