While the industry is booming, creators and brands face distinct challenges in a rapidly crowded market. Overcoming Stereotypes
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But COVID changed everything. Suddenly, the nuclear family felt lonely. Today, the urban Indian lifestyle is seeing a comeback of the "multigenerational home"—but with boundaries. Grandparents are the daycare. Parents are the tech support. Everyone shares the WiFi password. It’s chaotic, but it’s the ultimate safety net. While the industry is booming
Who is your ? (e.g., global diaspora, non-Indians, Gen Z)