: A newer, high-growth vertical offering personal and professional loans. It leveraged fintech partnerships to acquire over 2.7 Lakh customers by late 2022 and has since expanded rapidly.

: Sales force employees (SFE) are required to capture mandatory feedback to help identify and prevent upcoming churn. Strategic Advantage for Sales Teams

Utilizing a vast network of 150+ branches and 35,000+ intermediaries across India to enhance reach.

Chola operates with over 1,100 branches across India, a network built on over 40 years of lending experience. This branch network is especially crucial for reaching customers in Tier-II and Tier-III cities and rural areas, where digital literacy may be low but credit demand is high. The company has taken a significant leap in its physical presence, growing its branch count from 120 to over 180 in just one year at one point, demonstrating its commitment to expanding its physical footprint alongside its digital one.

: Automates coordination between sales, underwriting, and credit evaluation teams to speed up loan sanctioning.

The interface features click-to-call utilities, minimizing manual data-entry errors and streamlining cold calls. Automated SMS reminders and calendar notifications keep sales agents alert regarding pending follow-ups, preventing high-intent financial prospects from churning. 4. Real-Time Credit Pipeline Tracking