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4. The Role of Idol Culture and Media Mix in Popular Entertainment

In Japan, actors, musicians, and comedians are broadly categorized as tarento (talents). It is highly common for a popular J-Pop idol (from agencies like Starto Entertainment or various multi-member groups) to hold the lead role in a prime-time drama. While this sometimes draws criticism from purists regarding acting depth, it ensures massive domestic viewership and cross-promotional success. The theme song of the drama is frequently performed by the lead actor's musical group, creating a symbiotic marketing loop. Variety Shows: The Unsung Heroes of Entertainment SONE-436.Hikaru.Nagi.24.11.07.xxx.1080p.av1.160...

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