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However, during the death hoax week, downloads of her official app actually dropped because people thought she was dead, while scam "install" links spiked 400% according to cyber analyst firm CloudSEK.

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Public relations specialists and digital rights tech advocates pointed out that the "install" weaponized algorithmic amplification. Social media algorithms prioritize high-velocity engagement—shares, frantic comments, and rapid searches. By triggering a shock response, the campaign guaranteed top-tier algorithmic visibility, forcing tech platforms to passively accelerate the spread of unverified information. The Aftermath and Digital Fallout the poonam pandey install