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"I was looking for content that wasn't just 'get ready with me' or sponsored skincare," Ivy said in a recent interview with Popular Media Weekly . "Pickleball was this weird, joyful sport that nobody in my demographic was taking seriously. I saw a gap. I saw entertainment potential."

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So the next time you scroll past a Selena Ivy clip on LetsPostIt, don’t see “sports content.” See : low gate, high emotion, deeply watchable. See a woman who understood that the best media doesn’t shout—it invites you to play . "I was looking for content that wasn't just

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