Consider the "TikTokification" of every app. Instagram Reels, YouTube Shorts, and even LinkedIn have adopted the vertical, full-screen, swipeable format. Why? Because the short-form video is the most efficient dopamine delivery system ever invented. It takes approximately 2.5 seconds for a viewer to decide to swipe away. Therefore, the first three seconds of any piece of content must be a "hook."

: A high-production series (like Stranger Things ) or a viral low-fi clip (a catchy song snippet) drops.

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Consider the "TikTokification" of every app. Instagram Reels, YouTube Shorts, and even LinkedIn have adopted the vertical, full-screen, swipeable format. Why? Because the short-form video is the most efficient dopamine delivery system ever invented. It takes approximately 2.5 seconds for a viewer to decide to swipe away. Therefore, the first three seconds of any piece of content must be a "hook."

: A high-production series (like Stranger Things ) or a viral low-fi clip (a catchy song snippet) drops. familytherapyxxx220406josietuckerinbedx full