Utilizing seasoned artists (such as Ninad Kamat) to deliver sharp, comedic, or rhythmic prose.
As Ria's star continued to rise, she became a popular face in the entertainment industry. She was invited to appear on TV shows, podcasts, and online interviews. Her content was featured on prominent media outlets, and she even landed a few brand endorsements. Utilizing seasoned artists (such as Ninad Kamat) to
Understanding that their target audience consumes media on streaming platforms, Axis Bank frequently partners with top OTT content providers. This includes: Her content was featured on prominent media outlets,
served as the primary face of the brand for nearly a decade, starting in 2014 . Her campaigns centered on the theme "Badhti Ka Naam Zindagi" Her campaigns centered on the theme "Badhti Ka
Axis Bank has moved beyond traditional television commercials to engage the modern consumer, embedding its brand within popular entertainment platforms. 1. Partnerships with OTT and Streaming Platforms
At the same time, the bank’s own employees became unsuspecting viral stars. One widely shared video showed a group of Axis Bank staff at a Mumbai branch joyfully performing the traditional garba dance to a Gujarati folk song during the festive season. This video, which circulated with the question "Is your bank this fun?", became a feel-good meme about workplace culture. Similarly, a clip of a young woman's unpolished, casual-yet-persuasive ad for Axis Bank was praised on social media for its authenticity, with marketing professionals pointing out that this "simple girl-next-door" approach was often more relatable than a high-budget celebrity campaign.
One of the most prominent figures to be linked with the term is a Delhi-based makeup artist and influencer. In early 2025, Akanksha Thakral posted a heartbreaking Instagram video detailing how she lost ₹1.1 lakh to an elaborate cyber scam. A scammer, posing as an Axis Bank official, used a fraudulent KYC link to drain her account, leaving her with just ₹800. Her story of personal loss and resilience, shared to warn others, went viral, earning her the "Axis Bank Girl" label and sparking wider conversations about online safety.
