Driven by aggressive marketing of its "Original Exclusive" status, the show broke internal viewership records on the app during its late 2021 run.
Looking back, Chiken Curry Part 2 is not high art. It will not win international awards. But as a piece of content, it is a perfect time capsule of where Indian web series were headed during the pandemic boom. chiken curry part 2 2021 kooku original exclusive
The phrase "Original Exclusive" implies that the content is produced in-house specifically for the platform's paying subscribers. In the unregulated space of edgy OTT content, exclusivity is a major marketing tool. Kooku's strategy in 2021 involved launching short, four-episode series that blended romance, drama, and revenge, often featuring actors who had a cult following in the digital entertainment space. "Chicken Curry" was a flagship product of that strategy. Driven by aggressive marketing of its "Original Exclusive"