To capture the 97%, you need a hook. Suby calls this a High-Value Detonator Offer (HVCO). This is typically a free report, ebook, cheat sheet, or video that solves a specific, burning problem for your target audience. It must be so valuable that the prospect would willingly pay money for it. Phase 3: The Godfather Offer
Vague promises fail. Do not promise to "improve SEO." Promise to "rank your website on the first page of Google for 5 high-volume keywords within 90 days." Outrageous Value Stacking sabri suby persuasion mastery