: DC Universe, the Wizarding World (Harry Potter), and the MonsterVerse.
Amazon transformed from a retail giant into a major Hollywood player, a status cemented by its acquisition of Metro-Goldwyn-Mayer (MGM). It focuses on high-budget IP expansion, notably with The Lord of the Rings: The Rings of Power, alongside acclaimed prestige dramas.
The entertainment landscape underwent a seismic shift in the mid-2010s with the birth of the streaming ratings era
