Recognizing this, a new class of professional distributors emerged, transforming Bollywood from a niche ethnic product into a mainstream global entertainment phenomenon. The evolution of distribution from physical stores to digital platforms like and the growth of day-and-date releases with India have been key drivers of this global expansion.
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By the 1970s, a new genre emerged: the . Named after the Indian spice mix, these movies combined: Recognizing this, a new class of professional distributors