First upsell: Worksheets Second: Coaching call recordings Third: Implementation sprint (1 week group coaching)
Most marketers start with a product. Pagan teaches you to start with a . eben pagan marketing step by step pdf 26 better
Before writing a single line of copy, you must understand your "Avatar." Pagan emphasizes moving beyond basic demographics. You need to know: What keeps them awake at 2 AM? What are their secret fears and aspirations? What language do they use to describe their problems? Step 2: Identifying the "Bleeding Neck" Problem You need to know: What keeps them awake at 2 AM
: Developing the "Marketing Rosetta Stone" system and unique selling propositions (USP). Step 2: Identifying the "Bleeding Neck" Problem :
Do not act like a slick salesperson. Position yourself as a guru or a trusted friend who has already walked the path and returned with the map. 10. Implement "Edutainment"
