For more details or to see Ben's current daily tips, you can visit the official Email Players website or Ben Settle's blog .
The core of the first 15 lessons in Email Players focuses on . This is the marriage of information (teaching something valuable) and entertainment (telling a story, being provocative, or sharing an opinion). The goal isn't to be liked; it's to be read . Settle teaches that if you aren't polarizing some people, you aren't interesting enough to sell to anyone. Key Pillars Found in Email Players 1 - 15 1. The "Daily Email" Habit Ben Settle - Email Players 1 - 15
This article explores the origins, philosophies, and core lessons of the "Email Players 1–15" series. Whether you're a seasoned copywriter, an aspiring email marketer, or just tired of the usual "guru" tactics, understanding the earliest issues of "Email Players" will give you a fresh, contrarian framework for turning emails into profit. For more details or to see Ben's current
To understand the first 15 issues of Email Players , you must understand Settle's core thesis: The goal isn't to be liked; it's to be read
The first 15 issues of (launched around 2011) codified these "dark arts" of email, focusing on:
Ben Settle’s Email Players is a renowned newsletter and training system focused on "infotainment"—merging personality-driven stories with aggressive direct-response sales. Issues 1 through 15 lay the foundational philosophy of his unconventional approach. Core Philosophy Treat every email as entertainment first.