Visuals are half the story. Indian lifestyle is defined by its noise. However, lifestyle content rarely curates sound.

Documenting the history and revival of specific weaves like Banarasi silk, Kanjeevaram, Chikankari, and Khadi.

Vlogs capturing the aesthetic specialty coffee shops in cities like Mumbai, Bengaluru, and Delhi are highly popular among younger demographics. 3. Home Decor and The Festive Aesthetic