The proliferation of non-consensual deepfakes has driven significant shifts in international law and platform policies:

The primary concern surrounding synthetic media is the unauthorized use of an individual's likeness. High-profile actors and private citizens alike face situations where their faces are manipulated into videos or contexts they never agreed to participate in. 2. Legal Protections and Legislation

Deepfake technology relies on Generative Adversarial Networks (GANs). A GAN pits two machine learning models against each other: one creator (the generator) and one critic (the discriminator).