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Mati Marroni (born c. 1999) is an Argentine-American social media personality, model, and adult content creator who rose to prominence in the late 2010s. Unlike traditional influencers who build a brand on a single platform (e.g., YouTube or Instagram), Marroni built a transmedia empire by leveraging platform-specific content strategies, controversy, and direct monetization. This paper analyzes her content methodology and career evolution. She pivoted her content to lean into an
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