Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf

Total Marketing ExpensesTotal New Customers Acquiredthe fraction with numerator Total Marketing Expenses and denominator Total New Customers Acquired end-fraction Marketing ROI (MROI)

This chapter addresses the reality that great analysis is worthless if it cannot be communicated. Sorger provides guidance on presenting quantitative findings to executives, clients, and cross-functional teams. improve customer value

The text highlights several foundational models designed to minimize risk and map consumer behavior. and demonstrate clear business impact.

Conclusion A strategic marketing analytics program pairs causal models with targeted metrics and disciplined measurement practices. Combining MMM, attribution/incrementality testing, and CLV-driven decisions enables marketers to optimize spend, improve customer value, and demonstrate clear business impact. improve customer value