: These refer to preferable modes of behavior or conduct used to achieve terminal values.
Values act as a connecting psychology, sociology, and anthropology. The Two Pillars: Terminal and Instrumental Values rokeach m 1973 the nature of human values pdf
(1973) is a foundational work by social psychologist Milton Rokeach that transformed how social sciences understand human belief systems. Rokeach argues that values are deeply ingrained, stable beliefs that serve as the primary guiding principles for an individual’s entire life. Core Framework: The Rokeach Value Survey (RVS) : These refer to preferable modes of behavior
The most influential contribution of the 1973 text is the classification of values into two distinct categories: low emphasis on Freedom.
: High emphasis on Equality, low emphasis on Freedom.