Similarly, veterans like Jane Fonda, Lily Tomlin, and Helen Mirren have demonstrated that audiences possess an immense appetite for stories centered on the lives, friendships, and romances of older women. The success of projects like Grace and Frankie shattered the myth that younger demographics will not tune in to watch older protagonists. Driving Forces Behind the Shift
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Perhaps the most significant catalyst for change is the shift in structural power. Mature women are no longer waiting for the phone to ring; they are buying the rights to books, launching production companies, and financing their own projects.